He is a seasoned business professional having more than 20 years of experience in product research & business development.
He is on the board of various business and Non Profit organizations. He is dealing with overall Product Research, Product Sourcing and is also involved in strategic business decisions making with the CEO.
He also leads the company’s back-end operations in Pakistan, overseeing product development, sourcing, and supply chain management. His remit includes quality assurance, product photography, and inspection processes, ensuring consistent standards of excellence throughout the production lifecycle.
